Afraid of all those threats that exist while the user is in the public area?
In this article, we will talk about the most common issues and threats that may appear while the user is in the public area. Most of the users are not even aware of these dangers in the levels they should actually be. What can go wrong if someone is using social media, for example? Is public wi-fi safe? How to keep yourself safe in the cyber world? Let's find out!
There are some most common threats every user should be aware of. First, we have botnets. These threats most of the times go undercovered, and that is exactly why most of the users haven't even heard of them. Botnets spread many various types of malware, viruses, and spams. There is also DDoS attack. DDoS attacks are very dangerous because hackers can actually overtake the whole user's system. Hackers do this easily by sending some suspicious URL and once someone opens it, they have the full access to the user's system. Every user has heard of classical hacking and malware, and these are usually parts of some bigger attacks, but they can also happen alone. Pharming and phishing are some common vulnerabilities that may hit everyone who isn't using all those recommended cybersecurity and internet security tips too.
So, as we have seen, these are just some of the attacks that may affect the user's system. There are also Trojan Horses, spyware, ransomware and of course, all those spams.
Let's see how can the user be protected in all these situations. If you are in the cyber world for a long period of time, you have probably asked yourself: ''what is my public IP?'' Users don't understand public IPs as they should. These are the addresses that are connected to all those servers or devices where the user is logged in. It would be easier to understand it as that one IP address that is shown on the user's homepage all the time.
Okay, but what's its function? This address actually has many types of functions. It is mostly known to identify the host that is on some page or in the whole system, to get the location of that host which is in the network and of course, to identify it, and at the end, to establish the whole path that host needs.
Why is IP address important while talking about threats and issues that exist while the user is in the public area? It is important because the user can use private addresses. These interfaces are actually not even routed on the public internet, and that is what may help the user to know how to behave while using the internet in public area.
How to protect yourself? It would be highly recommended not to use any public wi-fi if it is not necessary. The user never knows who is also using that public wi-fi, so the cyber attacks and threats we have talked about above can happen easily. Besides that, staying safe on social media sites, dating sites, and being cautious while downloading all those third-party apps would be highly recommended.
Is the virtual world going to take over our physical world?
Today, digital transformation is influencing almost every industry and aspect of human life. Surely, there’re enormous advantages of working with devices, files and media in the digital realm but the fact is, we’re still living in an analog world. We still see things through our eyes, hear things through our ears and touch things with our hands. Though a significantly large percentage of our everyday activities may somehow be linked to the digital domain, the technology hasn’t taken over our lives yet. We often forget that these activities occur in an extraordinarily analog domain known as the physical world.
Things are changing faster than ever today and life is becoming increasingly fragmented and complex. We could be at the top of complexity but things should get simplified with more digitization. It’s not uncommon to think that you’ve understood “the power of new” when you actually haven’t. For instance, we thought that mobile phones were meant just for making phone calls, but it evolved into a personal gateway to the web over the years.
In the futuristic digital age, digital technology will probably be a quiet yet vast element forming a seamless backbone of life. The web will be a background utility, noticeable only in its absence. Keeping aside the ramifications, this is most likely how digital world will change human lives in the future.
- Presence of a global, invisible, ambient, immersive networked computing environment developed through the continued proliferation of software, databases, smart sensors, cameras and huge data centers in a world-spanning information domain known as the IoT (Internet of Things).
- Disruption of business models developed in earlier times, impacting mainly the entertainment, finance and education domains.
- Augmented reality improvements to the physical world input that people perceive through the utilization of implantable, wearable or portable technologies.
- Intelligent analytical mapping and tagging of the physical and social domains.
Our digital future will most likely comprise of these benefits:
- The artificial intelligence, big data and IoT will make people more aware of their own behavior as well as their surrounding world.
- An internet-enabled revolution in the education realm will create more opportunities with lesser amount of money spent.
- Information sharing over the web will be highly effortless as it’ll become simply invisible, often flowing through machine intermediaries.
As the digital world grows, you’ll most likely be a global person who can connect everywhere. The entire world and its best resources and knowledge (including even the localized ones) will be at your fingertips, which you can access as and when you need to. Finally, though there’ll be less footprint of analog technology as the digital world evolves, it makes sense for technology-based experiences and products to try to recapture at least some of the uniquely tactile value, characteristics and feel that comes only from analog.
Cloud Computing and the Stadium Experience
Cloud computing is more than just a new technology; it’s a new business model and an essential asset in a franchise’s playbook.
To attract fans who might otherwise watch the game or event at home, venues are finding that they must offer Wi-Fi, beacon technology, team apps and rewards programs to make the stadium experience more engaging and entertaining — all without breaking the IT department’s budget.
Levi’s Stadium, home of the 49ers, is the most high-tech stadium in the world. It allows more than 70,000 fans to connect to its Wi-Fi and 4G networks to transform the stadium experience. Its 40 GB-per-second bandwidth and 1,700 high-tech beacons help fans find and upgrade their seats, watch replays during downtime, review game stats, get alerts on merchandise and concession specials, order food and drinks from their seats and even find the shortest bathroom queue.
Meanwhile, the Pittsburgh Penguins’ reward program has tracked 4.2 million unique fan activities since its launch last year. Fans using the team app have spent $2.4 million on Penguins merchandise, while the franchise earned another $3 million in related sponsorship revenue and $300,000 from special promotions.
Big Data, Big Stakes
These new technologies generate a massive amount of big data that allows venues to better understand their fans. It sounds like a win-win situation, but venues need to be able to deploy technology capable of handling large numbers of simultaneous users and providing resources for highly attended games or special promotion periods.
This kind of technology and big data management requires a massive capital outlay. It also needs to be capable of upscaling when demand is high — for example, during a big game or special promotion — without leaving expensive resources sitting idly by under normal conditions.
This is where cloud computing comes into play. Cloud technology allows information, applications and services be deployed and accessed remotely from “clouds” leased from third parties without having to build huge data centers to handle the volume.
Adding agility to the lineup raises the bar. By being agile, venues can upscale the resources needed during periods of peak business and downscale them when they’re not being used, while only having to pay for the active resources. In other words, by hosting apps, services and data analysis in the cloud, franchises no longer need to pay for services they don’t use all the time, but can still upscale these resources when needed. This also means that cloud resources can be used by others partnering with the third-party provider.
Cloud computing is an effective way for venues to enhance the stadium experience without massive investments of time and money while providing fans with a seamless, high-tech and high-energy viewing experience.